Recently, I’d received multiple renewal notifications from my auto insurance provider prompting me to renew my policy. When I received the first email reminder I clearly understood the benefits of renewing my policy. I told myself I would do it later. It wasn’t until I had received the third email, and was reminded of specifics such as the expiration date, the increased fee for late payment, and the possible gap in coverage, that I made the time to call and renewed my policy.
PCI validation notifications are no different. Any successful PCI Validation program provides merchants with both frequent and effective PCI requirements communication. PCI Validation isn’t always something merchants seek to learn about, understand the importance of, and ultimately take action upon without frequent notifications.
Business owners often need reminders similar to the ones I received from my insurance provider. It may take three, four, or even more reminders before our clients actually read the communication or before they understand their importance and take action. Our notifications should have clear and concise instructions informing our merchants of their “next steps”. Our merchants should quickly associate a benefit, be that of security, pain relief, or preservation. Our communications should also provide clear deadlines for action and consequence which could be another notification, follow up phone calls, non-compliance or non-enrollment fees, or the most severe: required action for their merchant accounts to remain in good standing.
Like all of us, our merchants want us to cut to the chase--answering such questions as What is this? Why should I do this? When do I have to do it? What will happen if I don’t do it? Answering these questions in frequent and effective communications will ensure a successful PCI Validation program.
How many times did you hear about the PCI Validation Program requirements before you began the process?
Posted by: Ian Taylor; Manager of Security Fulfillment
PCI validation notifications are no different. Any successful PCI Validation program provides merchants with both frequent and effective PCI requirements communication. PCI Validation isn’t always something merchants seek to learn about, understand the importance of, and ultimately take action upon without frequent notifications.
Business owners often need reminders similar to the ones I received from my insurance provider. It may take three, four, or even more reminders before our clients actually read the communication or before they understand their importance and take action. Our notifications should have clear and concise instructions informing our merchants of their “next steps”. Our merchants should quickly associate a benefit, be that of security, pain relief, or preservation. Our communications should also provide clear deadlines for action and consequence which could be another notification, follow up phone calls, non-compliance or non-enrollment fees, or the most severe: required action for their merchant accounts to remain in good standing.
Like all of us, our merchants want us to cut to the chase--answering such questions as What is this? Why should I do this? When do I have to do it? What will happen if I don’t do it? Answering these questions in frequent and effective communications will ensure a successful PCI Validation program.
How many times did you hear about the PCI Validation Program requirements before you began the process?
Posted by: Ian Taylor; Manager of Security Fulfillment